So is ‘sustainable’ wine, because there’s no such thing. ‘Eco-wine’ is a term created in a board room. If ‘natural wine’ means no human intervention, that means I can make it, too?
Let go of all you’ve heard about these ‘green wine’ classifications, and think of broccoli. If you use chemicals to grow broccoli, that’s bad. If it’s sprayed with something that makes it last longer, that’s bad, too. If 4 different trucks ship it to 4 different destinations before it enters your mouth, that’s wasteful. If the people that pick the broccoli are paid next to nothing, that’s awful (and evil).
Wine is either made ‘responsibly,’ or it isn’t.
In order to connect our health with the reality of what’s available, each one of us uses common sense to determine if a product is worth ingesting. So, over the past 5 years, we’ve asked our customers what they want (and don’t want) in their wine.