The single greatest use of energy in the life span of a product is transportation. For example, a bottle of wine requires roughly 170,000 BTUs of energy to create. Shipping that item under the current delivery system in a package with eleven other bottles takes another 80,000 BTUs per bottle. In other words, it takes half again as much fossil fuel energy to move it once than it did to make it.
This brings up an important consideration: we should be transporting wine as little as possible.
Drinkwell’s “Direct-Ship” program moves wine one time, from the winery’s loading dock to the customer’s front door. We believe our “Direct-Ship” program is the only way to transport wine responsibly, and to “do no unnecessary harm.” See how below.